The Living Ledger
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Recorded judgments
Your Best Affiliate Has a Traffic Problem
AI search is answering the queries your comparison partners rank for. Run this audit before you approve next quarter's affiliate spend.
Open 16 days
The Filter
Why "Claude or GPT experience" just became a hiring requirement — and what it means for anyone still cold calling manually
Open 39 days
You're Automating the Wrong 20%
Every affiliate manager I know is using AI. Almost none of them are using it on the part that actually matters.
Open 106 days
The affiliate manager's job just changed. Most won't notice.
Rakuten shipped an AI agent. The UKGC doubled its enforcement. Compliant buying costs jumped 45%. Pick your pressure.
Open 110 days
The Take | AI Affiliate Fraud Is Already Here. Your Detection Stack Isn't.
Your fraud detection was built for humans. AI fraud doesn't look human.
Open 127 days
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